Website & ad ROI
See which spend actually comes back.
Put your ad-platform export next to what visitors actually do on your site, then ask in plain English. Which campaigns bring people who sign up? Which pages lose them? What does a real sign-up cost, campaign by campaign? BumbleB Crunch™ investigates across both datasets — and shows exactly how every number was counted.
Free to start · fully self-serve
Live — “We spent the same on our Google and Meta campaigns. How many sign-ups did each bring in, what was our cost per sign-up on each — and is the cheaper one the one that looked cheaper per click?”
Often live in minutes, not a data project
No pipeline to build, no analyst to hire. If you can add a tag and download a report, you can ask BumbleB Crunch.
Add one tag
Add the BumbleB Crunch tag to your Google Tag Manager container — one Custom HTML tag. On Shopify, it’s a custom pixel instead.
Bring your ad spend
Export campaign spend from your ad platforms and upload the file. Direct ad-platform connectors aren’t available yet — the export is all it takes.
Ask across both
“Which campaign brings sign-ups? What does each one really cost?” BumbleB Crunch joins spend to behavior and answers with the reasoning attached.
Questions it answers
From clicks to cost per real sign-up
“Which campaigns bring people who actually sign up — not just visit?”
“What does a real sign-up cost us, campaign by campaign?”
“Our biggest traffic source — is it our best one?”
“The landing page isn’t converting: is it the button, or the form?”
“Which pages earn their traffic, and which get views then bounce?”
“Paid traffic went up last month. Did sign-ups?”
Watch it work
Investigations on websites and ad spend
Volume isn’t quality, and a pooled rate can hide the answer. Each clip is one question and the investigation behind it.
The spend that comes back
“We spent the same on our Google and Meta campaigns. How many sign-ups did each bring in, what was our cost per sign-up on each — and is the cheaper one the one that looked cheaper per click?”
Ad spend joined to website behavior: $12,000 each, but Google brought 960 sign-ups to Meta's 480 — $12.50 a sign-up against $25.00. Meta looked cheaper per click ($0.75 vs $2.00); the cheap clicks were the expensive sign-ups.
The leak is the form
“Our landing page isn't converting. Are we losing more visits at the button, or at the form?”
The leak is the form, not the button: 6,000 visits never click, but 11,200 click and then don't submit. 2,800 make it all the way through.
The source worth the spend
“Which traffic source's visits turn into sign-ups most often — and is it the one sending the most visits?”
Volume and quality name different sources: paid sends 16,000 visits to organic's 8,000, but organic converts at 30% against paid's 7.5%.
The loss after the read
“Of the visits that read a page all the way down, how many get in touch — and where do we lose the most?”
The loss is after the read, not before it: 4,750 of 16,000 deep readers submit the form, while 11,250 read to the bottom and leave. Only 4,000 drop before reading.
The page that holds attention
“Which of our pages actually hold attention, and which just get a glance? Rank them by read-through.”
Pricing holds attention best — 70% of its visits read to the bottom — against 45% for the neighborhood guide and 20% for the blog post. Every page has enough sessions to rank.
Point BumbleB Crunch at your site and your spend
Add the tag, upload an export, and ask your first question — no analyst, no dashboard, no wait.
Sign up freeFree to start · fully self-serve