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Wrapping vs. Extracting
Most AI products are wrappers — a thin layer over a general model, restating what it already knows. That era is ending. The ones that last extract: they compute the answer no one ever wrote down, and that is the only layer that survives the model getting smarter.
We're Not Their Competition. We're Their Growth Channel.
Why the defensibility question for a vertical AI company — what if the big platform builds it? — is the wrong question. Platforms profit from the growth of what lives inside them, so alignment with their gravity, not a taller wall, is the durable position.