Usage Is the Vanity Metric of the Intelligence Era

Mon, 29 Jun 2026 08:00:00 +0530

Usage Is the Vanity Metric of the Intelligence Era

A tool earns product-market fit when people come back. Something sold as intelligence has to clear a harder bar — and most teams are still measuring the easy one.

There’s a number every software team learns to watch: retention. Did they come back? Came back last week, came back this week, came back enough weeks in a row that you can draw a flattening curve and call it fit. For a tool, that curve is the truth. A tool’s whole job is to be there when you return to it, so a return is the product working as designed.

Intelligence on BumbleB Technologies

Usage Is the Vanity Metric of the Intelligence Era

Usage Is the Vanity Metric of the Intelligence Era

A tool earns product-market fit when people come back. Something sold as intelligence has to clear a harder bar — and most teams are still measuring the easy one.