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Wrapping vs. Extracting
Most AI products are wrappers — a thin layer over a general model, restating what it already knows. That era is ending. The ones that last extract: they compute the answer no one ever wrote down, and that is the only layer that survives the model getting smarter.
Usage Is the Vanity Metric of the Intelligence Era
A tool earns product-market fit when people come back. Something sold as intelligence has to clear a harder bar — a changed decision — and most teams are still measuring the easy one.