Product and website
Where do people drop out?
People arrive, look around, and most of them leave before the step you care about. BumbleB Crunch™ walks your funnel, names the step that loses the most people, and splits it by source, page or device until the reason shows.
The answer, with its counting
“Where do people drop out?”
12,300 are lost between the listing and the contact
Counted as: Of 20,000 searchers, 16,000 view a listing but only 3,700 contact an agent.
From the recorded investigation “The leak under the flat line”, on demo data.Questions to start with
Ask it the way you would ask a colleague.
Every answer comes with how Crunch read the question and how it counted.
- “Walk me through our funnel. Which step loses the most people?”
- “Our landing page isn’t converting. Are we losing visits at the button or at the form?”
- “Which pages actually hold attention, and which just get a glance?”
- “Is checkout harder to finish on a phone than on a desktop?”
“Walk me through our funnel, from searches to viewing a listing to contacting an agent. Which step loses the most people?”
Connect
What to connect
Your website or web app
One Custom HTML tag in Google Tag Manager records what people do: pages, clicks, scrolls, forms and sign-ups.
Your store
A Shopify pixel records the store’s own funnel: product views, carts, checkouts and purchases.
Your product’s database
Sign-ups, accounts and what each one did, from your own database: read in place on Pro, or uploaded as an export on any plan.
Watch it work
Two product questions, answered
The leak under a flat line, and a landing page that loses people at the form.
The leak under the flat line
“Walk me through our funnel, from searches to viewing a listing to contacting an agent. Which step loses the most people?”
Of 20,000 searchers, 16,000 view a listing but only 3,700 contact an agent. The leak isn't at the top — 12,300 are lost between the listing and the contact.
The leak is the form
“Our landing page isn't converting. Are we losing more visits at the button, or at the form?”
The leak is the form, not the button: 6,000 visits never click, but 11,200 click and then don't submit. 2,800 make it all the way through.
What you can keep
An answer is not the end of it.
Keep it where you will look again.
A dashboard that stays current
Pin the charts that answered you, and refresh them on a schedule so next week’s number is there when you look. From Starter.
A sheet
Open the rows behind an answer and group, filter or add a column in your own words. From Starter.
A doc
Type /report and write up what you found, with its charts, to share with your team. On every plan.
Which plan
Start on Free: add your site’s tag and ask. Starter adds dashboards that stay current and sheets.
The other parts of your business