Marketing and ads
Which spend actually comes back?
Your ad platforms report clicks. You need sign-ups and sales. Put your ad spend next to what visitors did on your site and BumbleB Crunch™ tells you what a real sign-up cost, campaign by campaign, and whether the cheap clicks were the expensive customers.
The answer, with its counting
“Which spend actually comes back?”
$12.50 a sign-up against $25.00
Counted as: $12,000 each, but Google brought 960 sign-ups to Meta's 480.
From the recorded investigation “The spend that comes back”, on demo data.Questions to start with
Ask it the way you would ask a colleague.
Every answer comes with how Crunch read the question and how it counted.
- “We spent the same on Google and Meta. What did a sign-up cost on each?”
- “Which traffic source’s visits turn into sign-ups most often, and is it the one sending the most visits?”
- “Which campaigns bring people who come back a second time?”
- “Our landing page isn’t converting. Is it the button or the form?”
“We spent the same on our Google and Meta campaigns. How many sign-ups did each bring in, what was our cost per sign-up on each — and is the cheaper one the one that looked cheaper per click?”
Connect
What to connect
Your ad spend
There are no ad-platform connectors yet; an export from Google Ads, Meta or any other platform is all it takes, one row per day and campaign.
Your website
One Custom HTML tag in Google Tag Manager records visits, sources, sign-ups and form submissions.
Your store
Running ads to a Shopify store? Its pixel records views, carts and checkouts to set against the spend.
Watch it work
Two marketing questions, answered
The spend that comes back, and the source worth paying for.
The spend that comes back
“We spent the same on our Google and Meta campaigns. How many sign-ups did each bring in, what was our cost per sign-up on each — and is the cheaper one the one that looked cheaper per click?”
Ad spend joined to website behavior: $12,000 each, but Google brought 960 sign-ups to Meta's 480 — $12.50 a sign-up against $25.00. Meta looked cheaper per click ($0.75 vs $2.00); the cheap clicks were the expensive sign-ups.
The source worth the spend
“Which traffic source's visits turn into sign-ups most often — and is it the one sending the most visits?”
Volume and quality name different sources: paid sends 16,000 visits to organic's 8,000, but organic converts at 30% against paid's 7.5%.
What you can keep
An answer is not the end of it.
Keep it where you will look again.
A dashboard that stays current
Pin the charts that answered you, and refresh them on a schedule so next week’s number is there when you look. From Starter.
A sheet
Open the rows behind an answer and group, filter or add a column in your own words. From Starter.
A doc
Type /report and write up what you found, with its charts, to share with your team. On every plan.
Which plan
Start on Free: upload your ad spend and add your site’s tag. Starter adds dashboards that stay current and sheets.
The other parts of your business