Customers
Who comes back, and who quietly left?
An average customer hides the ones who matter: the few who buy again and again, and the many who bought once and drifted off. BumbleB Crunch™ reads your customer and order records and shows you both, with how each figure was counted.
The answer, with its counting
“How far apart are a typical customer and a heavy one?”
a 4.75× gap
Counted as: the median person views 4 listings, the 90th percentile views 19.
From the recorded investigation “The north star, decomposed”, on demo data.Questions to start with
Ask it the way you would ask a colleague.
Every answer comes with how Crunch read the question and how it counted.
- “How far apart are a typical customer and a heavy one?”
- “What share of customers bought again within 60 days, by first product?”
- “Which customers stopped buying after their first order, and where did they come from?”
- “How many of this month’s buyers are new, and how many came back?”
“The median and 90th percentile of listing views per person, and the ratio between them — are a typical user and a heavy user close or far apart?”
Connect
What to connect
Your customers and orders
A customer list and your order history, exported as Excel, CSV or Parquet: enough to ask who bought again, and when.
Your website or app
One tag through Google Tag Manager shows what people do between purchases. Emails and phone numbers can be hashed in the browser before anything is sent.
Your own database
On Pro, read your customer tables where they live with a connection, or sync them with the on-prem connector and your rule for every field.
Watch it work
A customer question, answered
How far apart a typical user and a heavy user are, and the thin core that carries the metric.
The north star, decomposed
“The median and 90th percentile of listing views per person, and the ratio between them — are a typical user and a heavy user close or far apart?”
Far apart: the median person views 4 listings, the 90th percentile views 19 — a 4.75× gap. A thin power core carries the metric.
What you can keep
An answer is not the end of it.
Keep it where you will look again.
A dashboard that stays current
Pin the charts that answered you, and refresh them on a schedule so next week’s number is there when you look. From Starter.
A sheet
Open the rows behind an answer and group, filter or add a column in your own words. From Starter.
A doc
Type /report and write up what you found, with its charts, to share with your team. On every plan.
Which plan
Start on Free with your exports. Starter adds dashboards that stay current and sheets; connections to your own database and the on-prem sync connector are on Pro.
The other parts of your business