BumbleB Crunch™

The end of waiting for answers

A conversation, not a dashboard. Ask in plain language and get a reasoned answer in seconds — grounded in your data, with the thinking attached. From a behavior question to a business decision in one conversation. The questions you've been queuing for next week's review become the ones you answer in this morning's meeting.

What it looks like

A Tuesday morning

A product leader opens a conversation — not a dashboard, not a report. A conversation.

She types: "What happened to activation this week, and is it connected to the new onboarding flow we shipped Tuesday?"

In seconds, she has the answer. She follows up on segments, drop-off points, which step is breaking — all in one continuous dialogue.

No analyst engaged. No dashboard built. No query written. She just asked.

Watch it think

A drop, named in seconds

A real question, a real investigation — Crunch finds the segment behind the drop, live. No edits, no narration. Just the work.

Live — “where are people falling out, and is contact worse on mobile than desktop?”


In the conversation

What an answer looks like

One dataset, one business — different people, each under their own pressure. A founder before the board, a PM before Thursday's review. The jaw-drop is never the chart. It's Crunch reasoning unprompted — and refusing to invent a number it can't stand behind.

Founder · before the board

“Agent contacts look like they fell ~80% recently — a real decline, or a period artifact? Check it before it goes in the deck.”

Crunch

Crunch cross-checks the weekly pattern, finds it steady, and refuses the false alarm. No phantom crisis in the board deck.

PM · Thursday review

“Walk the search → listing-view → contact-agent funnel over 90 days and name the step where we lose the most people.”

Crunch

Crunch pinpoints the leaking step — the drop lives at contact, exactly where the business earns its revenue.

Analyst · root cause

“Name the biggest drop-off — then compare the listing-view → contact rate on mobile vs desktop. Is the drop worse on one device?”

Crunch

The drop gets a name: mobile converts materially worse than desktop. A device, not just a number — the same investigation playing in the video above.

Growth · budget review

“For users from each channel — organic, paid, referral — what share go on to contact an agent?”

Crunch

Referral converts two in three; organic and paid land near one in six. Organic was just loud.

Ask something Crunch can’t ground — full multi-touch attribution, industry benchmarks — and it tells you it doesn’t have that data, instead of inventing an answer.


The questions you'd ask if asking were free

Not the questions a dashboard can answer. The ones that matter to the next decision — answered in the moment you ask.

"What happened to activation this week, and is it the new onboarding flow?"

"Which segments are driving the retention lift — and is it sustainable?"

"Where are users getting stuck that the funnel isn't showing?"

"Which onboarding path produces the stickiest users?"


Five layers deep

Crunch organises your data automatically — from raw hits to revenue signals.

Event

● Live

Raw clicks, pageviews, and custom events — every signal captured.

Activity

● Live

Sessions, sequences, and what each visit actually looked like.

Behavior

● Live

Patterns across visits — funnels, drop-offs, feature adoption.

Habit

● Live

Stickiness, return frequency, and long-term engagement loops.

Revenue

In progress

Conversion, LTV, and the business outcomes that matter most.


Connect any website

Crunch ingests via Google Tags — the same tracking most websites already have. No pipeline engineering, no analyst, no setup project. Drop in a tag and start asking.

Ask in plain language

No SQL. No dashboards. Crunch navigates 21 analytic skills — orient, drill, escalate, investigate, pivot — and answers in dialogue, not charts.

Gets smarter over time

Today Crunch covers events, activity, behavior, and habit strongly. The revenue layer is actively being built — so the harder your questions get, the better it answers.


Built to be trusted

An analyst you can audit. Crunch's answers come with their reasoning attached.

Solves problems it's never seen

Crunch composes solutions from verified analytical primitives. Over 80% accuracy on problem types it has never encountered before — because it learns patterns, not answers.

Every answer is auditable

Each response is a traceable chain of verified operations. You can see exactly how Crunch arrived at every number. No black box.

Can't hallucinate operations

Crunch composes from a toolkit of verified functions. It can't invent one that doesn't exist. If a question is out of reach, it tells you — instead of inventing an answer.

Smarter as the models improve

Crunch is aligned with how language models naturally reason. Every leap in base-model capability flows through as better analytical thinking — automatically.


Built to think, not just to look up

Most AI analytics tools are smart selectors — they read your question, pick a pre-built report, and read the result back to you. Crunch is different. It reasons through your question the way a senior analyst would: decomposing it, investigating, building on what it finds. Every question gets a fresh investigation — grounded in your data, composed in the moment.

Why we built it this way →

Not routing. Reasoning.

This is the foundational difference. A router picks from questions someone wired up in advance. Crunch composes an answer to the question you actually asked.

Routing — the chatbot approach

  • Routes your question to a pre-built query.
  • Breaks — or quietly answers wrong — on anything novel.
  • A new kind of question means an engineer builds a new report.
  • Capped at what someone thought to wire up in advance.

Reasoning — BumbleB Crunch™

  • Composes verified analytical primitives into a fresh investigation.
  • Trained for the unseen — reasons through questions no one anticipated.
  • New capability comes from a smarter model, not new engineering.
  • Won't perform an analysis it can't prove — grounded, not guessing.

We charge for the questions you ask — not for how much your product grows.

Per-event and per-user pricing taxes your success: the invoice climbs because you're winning, not because you chose to consume more. We bill for the work you actually asked for. Every unit on your Crunch bill is a question that got answered.


Ready to ask your first question?

See what Crunch can uncover — in a live demo or on your own data.

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