Connect data
Connect your data from the hub.
Your website, your Shopify store, the files you already export — and on Team, your own database and your own data lake. Everything is set up from Connectors in hub.bumbleb.co and lands in your own workspace, so you can ask across all of it.
On every plan
Your website or web app
Google Tag Manager
Add a Custom HTML tag to your GTM container and push events to the data layer — page views, sign-ups, purchases, feature use, errors. You can hash user IDs in the page before anything is sent.
Set up under Connectors → Google Tag Manager.
Your store
Shopify pixel
Add a custom pixel under Settings → Customer events in your Shopify admin. It captures your storefront’s standard events — page and product views, add to cart, checkout started and completed.
Shopify today, built to extend to other e-commerce platforms. Events start from the day you install.
The data you already export
File upload
Upload Excel, CSV or Parquet files — ad-spend exports, Google reviews, order lists, anything with rows and columns — and ask about them on their own or next to your website data.
Upload a fresh export whenever you want newer numbers.
Team adds — everything above, plus
Your own database, behind your firewall
bb-connector
A container you run inside your own network. It reads your database, anonymizes every field by your rules — drop, hash, generalize or mask, and anything without a rule is dropped — then syncs over outbound HTTPS.
Syncs MongoDB today. You decide what leaves, and in what form.
Data that already lives in your lake
Your own data lake
Bring your own data lake and Crunch reads your tables where they are — no copy to maintain — alongside everything else in your workspace.
Set up from Connectors in the hub.
Combine datasets
Two datasets, one question
Because everything lands in one place, you can put datasets side by side and ask across them — website behavior with ad spend, store events with orders, your database with your traffic. Crunch works out how they relate before it answers.
Ad spend comes in as an export
Download campaign spend from your ad platforms and upload the file next to your website data. No ad-platform connector needed — the export is all it takes to see which spend comes back.
Any dataset
Not just clickstream
The same reasoning that finds a funnel leak works on an orders table, a listings feed or an operations log. Ask the question you actually have — Crunch works out what in the data can answer it.
The flat quarter, split
“Revenue's flat quarter over quarter. Overall, what changed underneath — the number of orders or their size — and in which region is the order size moving?”
An orders table, no tracking involved: orders rose from 8,000 to 8,800 while the average order shrank — and it's all the West, down $40 an order while every other region rose.