Product & behavior
Clickstream analytics, answered in conversation.
Add a tag and ask what people actually do on your site and in your product — where they drop, which sources bring the ones who convert, which pages hold attention. Then join that behavior with your other datasets and ask across them.
Live — “Growth feels flat and I can't tell where we're losing people — I don't even know the right question to ask. Where should I focus?”
What it reads in clickstream
From raw events to the answer
Visits, funnels, sources, pages and repeat behavior — the questions a product or growth team asks every week.
Funnels & drop-off
Which step loses the most people, and how many make it all the way through.
Sources & channels
Which source sends the most visits — and whether it’s the one that converts.
Pages & engagement
Which pages hold attention, which get a glance, and where visits end.
Typical vs heavy users
Whether a metric is broad engagement or a few heavy users carrying it.
Joined with your data
Behavior next to ad spend, orders or CRM data — one question across both.
The questions you’d ask if asking were free
Not the questions a dashboard can answer. The ones that matter to the next decision — answered in the moment you ask.
“What happened to activation this week, and is it the new onboarding flow?”
“Which segments are driving the retention lift — and is it sustainable?”
“Where are users getting stuck that the funnel isn’t showing?”
“Which onboarding path produces the stickiest users?”
Watch it work
Investigations on product data
A hidden leak under a flat line, a drop with a name, a north-star metric carried by a few heavy users.
The founder's conversation
“Growth feels flat and I can't tell where we're losing people — I don't even know the right question to ask. Where should I focus?”
Three turns: Crunch turns a vague worry into first questions, lays out a plan before running anything — flagging that traffic-source data is empty — then runs the funnel and names the leak: 12,300 lost between viewing a listing and contacting an agent.
The leak under the flat line
“Walk me through our funnel, from searches to viewing a listing to contacting an agent. Which step loses the most people?”
Of 20,000 searchers, 16,000 view a listing but only 3,700 contact an agent. The leak isn't at the top — 12,300 are lost between the listing and the contact.
The north star, decomposed
“The median and 90th percentile of listing views per person, and the ratio between them — are a typical user and a heavy user close or far apart?”
Far apart: the median person views 4 listings, the 90th percentile views 19 — a 4.75× gap. A thin power core carries the metric.
The loudest channel isn't the best
“Which traffic source's visits turn into agent contacts most often — and is it the same source that sends us the most visits?”
Not the same source. Referral converts best at 36% (paid 18%, organic 9%), while organic sends the most visits — 19,000 of 42,500. Organic was just loud.
Add a tag
Send behavior data through Google Tag Manager — one Custom HTML tag in your container. On Shopify, a custom pixel.
Ask in plain language
No SQL, no dashboards. Crunch plans the analysis, runs it, and shows how it read you and how it counted.
Add the business side
Put revenue, CRM or ad data next to behavior and ask across them.
Ask your product a real question
Add the tag and start asking — free to start, fully self-serve.
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